Tiny Rock On
Sam Fraser

Graphic Design & Art Direction

Email  ✶  Inspiration

Sparkle Trail and Dust Cursor
Samuel Fraser

Graphic Design & Art Direction

samuel.fraser1@gmail.com

inspiration


Australian Red Cross

A contemporary, photojournalistic brand identity for the world’s largest and most recognised humanitarian organisation.


Brand identity, typography, photo editing/ retouching, and design for print, out-of-home, social media content.

Campaign – FROM THE AREA

FROM THE AREA is an online platform developed to spotlight talent from Western Sydney as part of a campaign to improve perception of the region.


Brand identity, illustration, typography, copywriting, photo editing/ retouching, social media content design, UI design, merch design.


Brand Identity – ACID DJ School

Brand identity for a start-up DJ school based in the UK, targeting young people wanting to learn music production and mixing.


Brand identity, illustration, typography, photo editing/ retouching, social media content design, UI design, merch design, wayfinding design.

Clemenger BBDO


Design and Art Direction social content from creative concepting through to finished art for Absolut and G.H. Mumm while at Clemenger BBDO.


Art direction, animation, motion design, typography, photo editing/ retouching, social media content design.



Kerfew

Animation and social design for Australian South Asian Creative Collective, Kerfew.


Animation, 3D motion design, typography, social media content.



Brand Identity – #5

An edgy brand identity for a hotel inside Montréal’s Silo #5, the largest abandoned building in Canada. The hotel concept of #5 is inspired by the dystopian mood of abandoned sites.


Brand identity, photo editing/ retouching, typography, social media content, UI design, print design, illustration.